Search results for "corporate communications"
showing 3 items of 3 documents
Individual and Collaborative Semiotic Work in Document Design
2017
This article examines the concepts of agency, transformation and transduction in the context of document design. These concepts have been previously used to describe communicative actions and sign-making among individuals: whereas agency focuses on the individual’s capabilities as a sign-maker, transformation and transduction describe how individuals transform meanings within one mode of communication or from one mode to another. Organizational communication, however, is rarely an individual effort, particularly in corporate settings: producing multimodal documents that communicate on behalf of entire organizations, such as annual reports, constitutes a collaborative effort involving a vari…
Cultural Knowledge as A Resource in BELF Interactions: A Longitudinal Ethnographic Study of Two Managers in Global Business
2019
This paper contributes to the growing field of research on English as a business lingua franca (BELF) and extends discussion on the role of culture and cultural knowledge in business interactions. It aims to provide insights into the relationship between cultural knowledge and professionals’ management of BELF interactions. The paper is based on a longitudinal ethnographic study of two Finnish professionals’ trajectories of socialization into global working life and their work as managers. It draws on interview data in which the research participants orient to Finnish and Chinese professional and everyday practices and differences between them and thereby display their cultural knowledge. T…
Towards a more dynamic stakeholder model : Acknowledgning multiple issue arenas
2010
Purpose – The paper suggest that corporate communications is becoming less predictable as interaction with stakeholders is moving from organizational control toward ‘issue arenas’, places of interaction where an issue is discussed by stakeholders and organizations both online and within the traditional media. The role of corporate communications and public relations is broadening beyond the traditional relationship management to issue arena monitoring. Design/methodology/approach – Theoretical approach with six axioms suggested. Findings – Several central theories of corporate communications are combined with issues management and stakeholder theory to argue for a multiplicity of new ‘issue…